Our organization

The MUWBR is a not-for-profit organization that manages the UNESCO status. Its unique operations model is based on entrepreneurial DNA and a flair for business. Operating under the principles of social enterprise, the organization is driven by the wish to make a concrete social impact on its community.
Ambition

Engage in a process to design and co-create significant projects and contribute to breathing life into and promoting models of vibrant, inclusive and innovative communities.

Exemplarity

Act as a vector of cohesion and inspire meaningful actions, by addressing our role with rigour, pride and conviction.

Solidarity

Promote interactions and the specific values and interests of different Nations and all other forms of life coexisting on the territory.

Innovation

Grant ourselves the freedom to explore ground breaking, bold solutions and promote the outcome of such experimentation to support ongoing improvement.

Our Purpose

The MUWBR acts as a sustainable development reference and catalyst to promote this approach in every sphere of activity in the region.

Our Vision

To be a model region of sustainable development and stand out within a world network of excellence.

About Our Services

BUSINESS CONSULTING | RESEARCH SUPPORT | ECOTOURISM

The MUWBR founded two business units: MU Conseils, which offers business coaching services that include participatory strategies, bold strategic planning and social acceptability and the Uapishka Station (co-founded with the Pessamit Innu Council), which serves as a backcountry research and ecotourism station.

Business Consulting</p>
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Business Consulting


Sustainable development consulting services
Scientific Research Support</p>
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Scientific Research Support


Venue for guest researchers
Outdoor Experiences</p>
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Outdoor Experiences


Guided excursions and Traditional Indigenous experiences

Founding Partners

Our founding partners are individuals who believed in the project from the beginning; they first met in 2002 to start the venture. They were impressed with the international visibility that this status would provide and the benefits of joining the worldwide network of biosphere reserves in terms of relevant experience and expertise.

Development Partners

Meet the Entire Family

Be Part of the Community

The MUWBR provides the public and its partners with the opportunity to become more involved in our collective project by becoming a member. There are two membership options available: Individual (only individual members may be elected to the board of administrators) or Corporate (NPO, SMEs and institutions or major corporations).